ONE BASE PRODUCT. MORE COMMERCIAL POSSIBILITIES.

Date

Wednesday, September 30, 2026

Time

02:00 PM Europe/Warsaw

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Mr Waldemar Krawczyk

Waldemar Krawczyk is an expert in food printing with extensive experience in chocolate decoration and digital printing on chocolate products. His expertise combines practical knowledge of chocolate preparation and handling with an in-depth understanding of how to achieve high-quality, precise and repeatable prints directly on chocolate.

During the webinar, Waldemar will share practical insights into how digital food printing can transform a standard chocolate product into a personalized, seasonal or limited-edition offering - creating more commercial possibilities without unnecessary production complexity.

Agenda

45-MINUTE SESSION

01 — What is changing in chocolate & confectionery?
From standard products to more personalized, seasonal and occasion-driven offers.

02 — From packaging to product
Why personalization directly on the product creates new commercial possibilities.

03 — One base product. Multiple opportunities.
Corporate gifting, seasonal editions, events, celebrations and short personalized runs.

04 — The production challenge
How to increase product variety without adding unnecessary complexity.

05 — Real-world example
How personalization became part of the offering for a Benelux chocolate business.

06 — IMAGO in practice
Digital food printing applications and live examples.

07 — Q&A

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